https://yecimkampe.com/work daily 1.0 2026-08-24 https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1605740324419-FSGGAFNY5DJV3NZJPOUT/Card2_CD.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1605805918216-CV1SBZJY9H4LS1PA5NSM/Card5_innochallenge+week.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1605854387381-L7MUZNBTDXJISTYZ7X2K/Card_PorscheAAA.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1615051659468-KDDJ3YOOJDXQ4P0RUEUY/SQ+cover_web.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603147381069-N5UF53EJLFH6H8YYAZOS/Porsche_cover.jpg Porsche The first touchpoint would be receiving an email and clicking a video. https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603129480659-0MA84TSKAQS1DN89WDLV/Worksample_website+images_2.jpg Porsche During an interview with a customer https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603130541537-NB0N24L3PUS4C3MQT81U/Worksample_website+images_3.jpg Porsche We (Participants from the UK,France, Germany, Switzerland, and Italy) have met for a round of co-creation workshops in London and in Zuffenhausen between September 2018 and January 2019 https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604518539172-I59I5WGLTQVBYHEXJ87M/Journey_1.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604518806834-QIKIWLY6AOFWDQOBMW61/Journey_2.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604520265349-NPRBU5R5JBIWEGSVMD6S/Journey_3v2.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603130568295-63UA84FNIH5TPASY9AYQ/Worksample_website+images_4.jpg Porsche Solution concepts were co-created and voted by customers, sales staffs and market leads. https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603140834715-UB7Y3K2ITTI0IWK4XLPD/Worksample_website+images_conceptboard.jpg Porsche A sample of concept boards, translated and tested in 5 countries https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603140949200-O2SH8BU305VKZKCCTLFS/Worksample_website+images_userflow1.jpg Porsche The initial user flow of the media preference survey https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603141113461-PVSP7URKL6VU2BZGH2EX/Worksample_website+images_moodboard.jpg Porsche Tag cloud UI inspirations https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603140998595-IJN1P9H5WCPXH8UFO8S9/Worksample_website+images_sketches.jpg Porsche Low-fidelity wireframes for the initial user flow https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603141055913-4U92YDJKP9WNLAOTDXR1/Worksample_website+images_userflow2.jpg Porsche The revised user flow, after an early user-acceptance testing https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603142550184-A2QFFREY9TOFQ2EVZ9QC/Worksample_website+images_mid+wireframes.jpg Porsche Mid-fidelity wireframes https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606553760834-ZZY5Z0HYS3R145380L5J/CD_FLOW1.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606553759586-XVX2A3SQNJ5K5Q2UEGZO/CD+FLOW2.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606553759424-A9NXOU0OM3OBI838FOY4/CD_FLOW3.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606555225401-WU9NUR0HUXXT708IZQ8I/NEW+DESIGN_WIREFRAME.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603313079803-X4KJAUHQ3GYI6Y2D8W61/Comparison.jpg Porsche Source: Top10MoneyTransfer.com. As of June 2020. TransferWise was not within top3 for the sums between £1,000 to 10,000, but it ranked at no.9. https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606512879302-TSNMF5B8M6AKHWK50W3Z/funnel-example.width-1500.png Porsche Each sign-up task drops off users (Source: HotJar) https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606555480381-5D9SNHKBBBLMP3WHZ2ZW/CD_FLOW1.jpg Porsche Landing page to ‘Viewing quote’. The journey doesn’t let the user to complete the task of viewing quotes. https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606555900798-XG2HCTMAP4SRW8X69OKD/SIGNUP.jpg Porsche The sign-up journey: can only start from the email link provided. https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603538415510-BXFTJJW2TGNFUD9GJK24/TW.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603538485820-QS52DT378762EAY083AN/XE.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1603748154982-H61ERJROFVDUVLEPNJCW/new+flow.jpg Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604605920250-N2YTYMM3Y3KZW4897ROZ/Final_implementation.jpg Porsche Final implemented version https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689274701-H7J8IEMLU9BTIP715LL8/Picture%2B1.jpg Porsche - D-15: Defining the challenges The stakeholders picked 3 key topics of business priority that will be given to the participants to work on https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689321093-SJQPDWS2T2RG6BFXQULK/Margaretabrief.jpg Porsche - Day 1 I 9 AM I Challenge briefing Why is it critical to Porsche to engage young, urban consumers? https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689461907-PFJWIEG8AG29G79V247I/Customer%2Binterview.jpg Porsche - Day 1 I 10.30 AM I Interviewing customers How might we re- engage with Porsche Classic customers? https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689378266-GNVBU899M3OT60Y78OX5/indeGarage.jpg Porsche - Day 1 I 11 AM I Field trip to a competitor site Porsche Classic customers often prefer independent specialists. We’ve met with competitors and asked them why https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689495231-1H0Z3QSYPIFG4PQW1FEL/Customerphoto_brochure1.jpg Porsche - Day 1 I 2 PM I Collecting customer insights Against our understanding of digital trends, we’ve found out Porsche fans love the quality of our brochures. They adorn our customers’ coffee table https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689686018-2B2FP4IG98RLZ5ZG35DI/Define_luke.jpg Porsche - Day 1 I 5 PM I Gathering observations Turning findings into insights is not easy first time, every time https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689557458-O839IGV9Y8FAG0VARO9P/designmuseum.jpg Porsche - Day 2 I 10 AM I Insights play-back Learning the difference between findings and insights https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689588714-JNQ40EUCTEDZVIII2E05/ideation.jpg Porsche - Day 2 I 2 PM I Idea generations Quantity not quality https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689614802-IWYMNY6PPPBEYPXBG719/Lowfitesting.jpg Porsche - Day 2 I 4 PM I Protoyping and testing Testing service purchase intentions https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689649269-K5XM2HGZY0OJV29QRQ06/Earlysketches.jpg Porsche - Day 3 I 10 AM I Pitch prep ( Team My Porsche Story) An authoring platform for Porsche customers to customise their own Porsche photobook https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689711490-H1FQKI5XDO24Z7WKRNIJ/builttodrive.jpg Porsche - Day 3 I 2.30 PM I Pitch-ready concepts (Team: Built to Drive) A new social platform that would re-engage Porsche Classic customers https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689801729-XFM3RB85ZYL6DGMH1LQZ/MattSimonconcept2.jpg Porsche - Day 3 I 3 PM I Pitch-ready concept: Porsche together An internal networking platform for cross-team exchanges https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689780587-QLR1YHFPD9YDEFILEHTD/Emma%2Bconcepts.jpg Porsche - Day 3 I 2 PM I Pitch-Ready Concept: brochure filing system In an effort to save waste, Porsche brochures can be customised and assebled using a modularised system https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689750392-7L2H7EBA7HH3IZ3OI3FJ/askferryconcepts.jpg Porsche - Day 3 I 2 PM I Pitch-Ready Concept: Ask Ferry An hologram of Ferdinand Porsche to answer customers questions at the centres https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689845159-S55DBLYWQURE174V690J/teampitching.jpg Porsche - Day 3 I 3.30 PM I The Final Pitch Team: Built to Drive https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689910552-OUW8QS31R3L48C1ZSB85/emma%2Byasmin.jpg Porsche - Day 3 I 3.30 PM I The Final Pitch Team: Personal Porsche Pack https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689949281-3KIT23X6GLMQ8DIIBJYS/MattSimonpitch.jpg Porsche - Day 3 I 3.30 PM I The Final Pitch Team : PCGB Together https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689969717-G7BRKLB8S10FMTHIZI9M/pitch.jpg Porsche - Day 3 I 3.30 PM I The Final Pitch All employees at the whole Porsche Cars Great Britain have been invited to listen to the pitches and vote. https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1604689996688-ZGHP07EZJ6JW858KQ664/firstprize2.jpg Porsche - Day 3 I 5 PM I Voting and Winners Team ‘My Porsche Story’ was voted as the 1st by the audience https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1605515886120-HGY5PENXWJKLZ9BBHTGR/PORSCHECOM.png Porsche https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1605516279461-1BPEUMEHTHDV87RYV0N2/SITE+AS-IS.jpg Porsche Source: Google Analytics, July to August 2019 https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1605516984286-VB9YPI1P5JKAT0MZ8UTJ/SITE+TO-BE.jpg Porsche An hypothetical site performance after the UX changes https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1605517080939-O93RA5J0I8TU8NJNW5AI/SITE_research+design.jpg Porsche Designing the research to validate the hypotheses https://yecimkampe.com/whatif daily 0.75 2026-08-24 https://yecimkampe.com/strategy daily 0.75 2026-08-24 https://yecimkampe.com/visual-identity daily 0.75 2026-08-24 https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1615360364181-UKRDWDX14XG09BD318QP/SQ+cover_Aspire.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606154695016-Z8YQ41XKVO9L6YUC4X7O/ASpire_logo_greyback.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606170359180-FK9H682WJ0UKBWQCM6FQ/App+screens_purpleback_mockup.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606170358241-BRA61PRBQAB9M4QFAZ4A/App+screens_purpleback_mockup2.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606170361167-DTHUBI49D2USNWNPZH1R/App+screens_purpleback_mockup3.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606170361764-OU80GU0CBD99OFOJHP9N/App+screens_purpleback_mockup4.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606170362963-6SBR0Y853A779ABD7PSU/App+screens_purpleback_mockup5.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606220212649-CHNWKX4EOJC3ZPV6EZP1/App+icon.jpg Visual Identity - App icon https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606220226145-ILDQ0UBPQTNGD5VWUXQD/App+advert.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606220464626-8SM3FAV7GVCJKE2BM5P6/WEB.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606220231951-9RSN7BRY8U2J4INEEXTR/Polo+shirt.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606220422227-55X2G3AH2VIIE1UT4AV2/BUS+STOP+AD.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606224887750-ECZVAODUFM1TYY40Z3RJ/FEATURES_1PAGE.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606218111519-SXU6V3TB6PSY9QT3BDT3/LOGO+CREATIONV2.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606218253501-M1JE01NOI9S39TTKCIGP/LOGO_EARLIER.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606318290938-4X3CTLT07YLNGCY533XH/Icons_v3.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606318286271-B0ZDFK4DH43DZNOEPFQE/Icons_v32.jpg Visual Identity https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1606318286505-H8CKFGYTEJDRGMCLWWQY/Icons_v33.jpg Visual Identity https://yecimkampe.com/about-me daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/581dbc80c534a5888d062825/1567851587650-7G92ZXMPHNSXRCFTDG06/15330635331_0fd9c32b92_o.jpg About During a workshop at Cooper, San Francisco